Making Your Rental Property Stand Out at Open Houses
Open houses are more than just a quick walkthrough. They’re a moment to spark interest and help potential renters picture themselves living in the space. Whether you’re leasing a unit near the waterfront or managing a quiet suburban home, making your rental property stand out at an open house is your chance to set it apart from the rest.
Renters tend to decide within minutes if they like a place or not. It could come down to something small, like how bright the space feels, or whether they can imagine their dog sunbathing on the back patio. A bit of preparation combined with the right visual cues can turn your property from just another listing into a must-have home.
Clean and Declutter
Nothing puts people off quicker than dirt, dust or mess. A clean and fresh space gives the impression it’s been cared for and well looked after, which makes your rental feel more inviting from the start.
Before the open house, take time to:
– Mop floors, wipe down surfaces and tackle any frequently missed spots like skirting boards or grout lines
– Remove any personal items or clutter such as shoes at the entryway or full laundry baskets
– Clear kitchen benches and bathroom vanities of excess toiletries or appliances
If the property is already tenanted, it’s worth arranging a professional clean before the day. This keeps things stress-free for everyone involved and ensures a consistent level of presentation.
Lighting also plays a big role. Open curtains to let in sunlight and switch on lamps in darker corners. Mirrors can help bounce light around, making rooms feel more open. To top it off, add a gentle scent with fresh air or something neutral like orange peel, eucalyptus or a few drops of lavender oil in a diffuser. Avoid overpowering air fresheners or candles, as people can be sensitive to strong smells.
Stage Your Property
Staging helps people visualise how the space could work with their lifestyle. It goes beyond placing furniture. It’s about setting a feeling that lingers after the inspection.
Start with the most lived-in areas:
– In the living room, arrange furniture to guide the eye through the space and show how traffic flows
– Add some soft cushions or a neutral throw to warm up the setting
– For the kitchen, clear out bulky items and leave a bowl of fruit or an open cookbook for a personal touch
– Keep bedroom spaces neat, with clean linens, fluffed pillows and simple bedside styling
If the property is vacant, hiring a staging service may be worth the investment. They’ll bring in furniture and décor suited for the size and layout of the home, giving it a move-in-ready feel.
Staging tells a story, and stories are what people remember. One client visited several properties but couldn’t get a particular one off their mind—the way light poured into a minimal, styled dining nook just stuck with them. In the end, it’s those subtle moods that renters carry with them.
Highlight Unique Features
Every property offers something special. Maybe it’s the extra storage, balcony with a view, or renovated kitchen. Use the open house as a chance to show these off.
Walk through the home as though you’re seeing it for the first time. What catches your attention? Could it be the high ceilings, timber floors or that shady corner of the backyard that’s perfect for a garden bench?
Clear the lines of sight to these highlights. Move furniture if needed and keep surfaces clean. If you have a great balcony, add chairs to show it’s usable. Open blinds to reveal a leafy view. Leave doors ajar to attract attention to outdoor spaces.
Support what people see by giving them something to take away. Prepare simple brochures or flyers that include:
– An easy-to-follow floor plan with room sizes
– A list of features, like built-ins, air-conditioning or solar panels
– Nearby attractions such as shops, transport, schools or parks
Not everyone will remember each property in detail, especially if they’re house-hunting across a weekend. Give them something tangible that brings your property back to the top of the pile.
Engage with Potential Renters
It’s not just about the space—it’s also about the experience. A friendly chat can leave just as strong an impression as a great kitchen or tidy backyard.
When hosting an open home, go for a calm, relaxed approach. Say hello and offer a quick intro, but let people roam without pressure. Most want to look around, have a quiet word with their partner or friend, and take mental notes.
You’ll want to have answers handy for questions like:
– What’s the weekly rent and bond?
– How long is the lease term?
– Are pets allowed?
– What appliances or inclusions come with the property?
Know the suburb like the back of your hand and share tips on the closest cafes, best parks or popular weekend spots. Tell a small story when it suits—like a young family who loved the local walking tracks or a couple who picked the place because of the morning sun in the lounge.
Keep printed or digital applications on hand so no one leaves empty-handed. Offer your contact details in case they think of something they forgot to ask later.
Getting Your Rental Ready the Right Way
It takes more than just unlocking the door and hoping for the best. From a simple clean-up to thoughtful styling and good conversation, it’s the attention to detail that helps renters see it as more than just a listing.
The Redcliffe Peninsula’s mix of easy lifestyle and waterfront charm makes it an appealing spot for tenants. Showing off your property in the right light can go a long way in securing renters who not only apply quickly but also stick around.
What you do before the open house changes what people remember afterwards. So create a space that smells fresh, feels open, and looks carefully put together. Sometimes it’s the softness of a rug or the angle of sunlight on the wall that makes all the difference.
With the right approach, your rental property doesn’t just stand out—it becomes the one they imagine themselves living in.
First impressions matter, especially when showcasing a rental. If you’re weighing up your next steps or simply want to explore current open house properties for rent on the Redcliffe Peninsula, we’re here to support you. At Place Redcliffe Peninsula, we help make every open home more impactful for both landlords and tenants alike.